Field notes
Field notes
Guides and notes on trade marketing in Thai retail — merchandising, promoter briefing, sell-in kits, and store audits from Streamflow Core Hub.
Practical writing for brand and trade teams working Thai retail floors.
What to put on a promoter card for Thai modern trade
Checkout rush, bilingual lines, and the one claim that store managers will not let you say out loud.
Sell-in kits that buyers actually open
Assortment stories, adjacency notes, and leave-behinds sized for a chain meeting — not a consumer launch deck.
Reading a retail audit without arguing the photos
How to use facing scores, price-tag gaps, and competitor adjacency to brief a distributor — calmly.
Timing an activation around Thai retail calendars
Songkran, mid-year promotions, and why your field calendar should respect DC cutoffs as much as brand launches.