Activations
Activation notes
Selected in-store activation notes from Streamflow Core Hub — how Thai retail campaigns were planned, adjusted, and closed on the floor.
A short gallery of recent field work. These are planning and outcome notes — not media case studies with invented lift percentages.
Gondola-end swap after chain rejection
Original freestanding units failed compliance. We moved to shelf talkers plus a shared end-cap rotation with the category captain, then re-briefed promoters on the new pitch order.
Sampling tied to replenishment windows
Week-one stock gaps paused sampling in five branches. Field lead held promoter hours for photo checks only until DC deliveries caught up, then restarted demos.
Audit-first before a second wave
Twenty-store audit revealed under-facing by a distributor. Activation wave two was delayed two weeks until facings were restored — cheaper than running promoters against empty shelves.
Trade visitor flow at Food & Hotel
Demo station moved away from the aisle choke point after day-one observation. Leave-behinds matched the sell-in kit language so sales could follow up without rewriting the story.
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