Rates
Rates & estimate guidance
Starting rates for trade marketing programs in Thailand — activations, sell-in kits, retail audits, and trade show support. Quotes depend on store count and weeks.
Pricing follows the work: store count, weeks on the floor, and whether we supply promoters or only plan and check. Figures below are starting points in Thai baht. Final quotes follow a written brief.
In-store activation & merchandising
From ฿85,000
Baseline for a two-week program covering up to 12 Bangkok modern-trade stores with client-supplied promoters. Additional stores, upcountry travel, and promoter sourcing are quoted separately.
Modern trade sell-in kit
From ฿32,000
Fixed project fee for discovery, draft, one revision, and final print-ready files. Extra language versions or packaging photography are add-ons.
Retail audit & compliance check
From ฿1,800 / store
Per-store rate for Bangkok metro visits with photo evidence. Minimum booking of eight stores. Upcountry rates include travel day charges.
Trade show booth support
Quote-based
Depends on show length, staff coaching days, and leave-behind volume. Share the venue and dates for a written estimate.
What changes the number
- Chain compliance requirements that need extra materials rounds
- Same-week starts that compress training
- Combined programs (activation + mid-cycle audit) billed as one engagement with a single close-out
Deposits
Activations and trade show support require a 40% deposit to reserve the field calendar. Kits and audits may be billed 50% on kickoff and 50% on delivery.
Next step
Request a briefing with store count and window. We return a scoped estimate — not a subscription.