Buyer meetings are short. A sell-in kit that opens with lifestyle photography wastes the first two minutes. Lead with the assortment decision you want and the shelf logic that supports it.
Structure that travels
- One-page leave-behind with SKUs, suggested facings, and the commercial ask
- Appendix with margin maths you are allowed to share, seasonal calendar, and POS inventory
- Tablet version identical in order — so nothing depends on a printer in the lobby
Speak category, not campaign
Buyers think in space, velocity, and returns. Translate your consumer insight into why this SKU earns the facing you request without displacing a hero they already protect.
Local variants
Border accounts and tourist-heavy branches often need a second short sheet. Plan that language pass in the timeline; it is cheaper than improvising in the room.
Our sell-in kit program is built around that leave-behind discipline.