About Streamflow Core Hub

Why we exist

Many brand plans stop at consumer messaging. In Thailand, volume still moves through buyers, store managers, and promoters who stand in humid aisles between 4 p.m. and closing. Streamflow Core Hub was started in Bangkok to sit in that gap — planning trade work that survives contact with real shelves.

How we began

The practice grew from freelance merchandising briefs for beverage and personal-care brands that kept asking the same questions: who checks the gondola end after week one, and who rewrites the promoter card when the checkout line changes? We formalized those answers into programs with clear scopes, store lists, and close-out packs.

How we work with clients

• One briefing owner on your side; one field lead on ours
• Written store lists before promoters enter a branch
• Thai and English materials as the audience requires
• Honest notes when a chain blocks a display — we do not invent compliance

Values we keep on the floor

Respect for store staff time. Materials that fit the fixture, not the mood board. Reports that name problems without padding.

People

Arisa Wongthai

Field lead

Fifteen years across modern trade activations in Greater Bangkok; former category assistant at a national grocery chain.

Daniel Mercer

Client briefing & kits

Built sell-in packs for regional distributors before joining the practice; focuses on buyer language and leave-behinds.

Pimchanok Rattanakul

Retail audits

Walks stores with a fixed checklist and photo protocol; previously supported compliance visits for a home-care brand.

We are not a media agency and do not sell software. We plan and run trade marketing work you can book by store count and calendar.