In-store activation & merchandising

Who this is for

Brand managers, trade marketers, and distributor partners launching or defending a SKU in modern trade — Tops, Big C, Lotus’s, and similar — who need a coordinated push beyond a media schedule.

Result you can expect

A store-ready activation: fixtures and POS placed as agreed, promoters working from a brief written for Thai checkout and aisle conditions, and a close-out pack that shows where the plan held and where chains blocked changes.

What is included

• Pre-activation walk of sample stores with your category or trade lead
• Merchandising plan: secondary displays, shelf talkers, gondola ends where approved
• Promoter briefing cards and onboarding session (Thai / English as needed)
• Mid-cycle spot checks and issue log shared weekly
• Photo evidence and a written close-out against the agreed store list

What is excluded

• Media buying and consumer advertising creative
• Permanent fixture fabrication (we can brief your agency or supplier)
• Guaranteed volume lifts — retail velocity depends on price, stock, and competitor activity

How we work

1. Briefing — SKUs, chains, store count, dates, and any chain compliance rules you already know.
2. Plan — we return a field calendar, materials checklist, and staffing outline within five business days of a complete brief.
3. Setup — materials check, promoter training, first-week placements.
4. Run — scheduled visits, issue handling with store managers, weekly notes to your team.
5. Close — evidence pack and recommendations for the next cycle.

Duration & location

Most programs run two to six weeks. Work happens in the stores you book; planning and debriefs are held at our Bangkok office or by call.

Preparation we ask from you

Confirmed store list (or target list pending chain approval), product stock commitment, approved POS artwork, and one decision-maker available for mid-cycle calls.

Constraints

We do not operate without chain or store permission for sampling and secondary displays. Night deliveries and union/store rules are respected as written by each account.

Pricing basis

Quoted by number of stores, weeks of coverage, and whether promoters are supplied by you or sourced through us. See Rates for starting ranges, then request a briefing for a firm figure.

Next step

Send a briefing with your chains, SKU list, and preferred window. We reply within two business days.